Ta-da! You’ve finished your book, CD, work of art, or service package and it’s out there, market-ready and rarin’ to go.
Now you need to tell people who you are and why they will want to read your book, buy your art, download your music, take your workshop, or trust your expertise.
Communicating who you are and reasons to know you better is one of the basic building blocks of establishing yourself as a leader in your field (and only leaders attract followers). But how do you write about yourself without sounding like you’re bragging—or worse, like you’re making yourself out to be someone or something you’re not? Writing about ourselves often takes us through a minefield of self-doubt and insecurity. Do you love your bio every time you read it, or do you cringe and skip to the end as quickly as possible?
Here’s the first part of a multi-part post to show you how to write a bio that will become a cornerstone of your promotional campaign AND make you feel all yummy inside every time you read it.
Step one is simply committing to paper ALL the salient details of your life without editing or questioning whether any specific detail will be kept or discarded. Start with the basics: birth family and circumstances; significant geography (places you’ve lived in or that have influenced you); education; professional training; hobbies (not related to the service/skill/book/artwork you are promoting); spouse, kids, pets….whew!
Get it ALL down but don’t get bogged down by precision. Why? Because all of those who, what, when, where and how details are simply scaffolding (note: “why” is excluded for now). These loud facts about you can drown out the subtle (and usually more significant) details that make you someone the rest of us want to know better. Loud facts have a habit of jumping out in front when we sit down to write about ourselves. They are significant in the big picture of who we are but when crafting a bio, these up-front details often obscure what is most singular or outstanding about who we are in relation to our creative work or service—what makes us stand out is what draws others in.
Once you have committed all the noisy details to paper, pause and take a slow, deep breath. Let it out with a big loud whoosh! There. It’s done. The facts are duly recorded and they won’t need to clamour for page space anymore (which does not necessarily mean they will be included in your bio; only that they will now sit in the background with their hands neatly folded). With the mind chatter of “who I am” under control, you can tune in to quieter truths about the talents and life experiences that compel others to want to learn more about you and what you offer.
The next step is conducting the interview—not so easy when the subject is you, but once you have the basic building blocks of a great interview, even interviewing yourself can be an illuminating experience.
Join us January 14 for a list of not-so-ordinary interview questions to help you build an information grid as the underpinning of your best bio ever.